If you’ve ever experienced back pain you will connect to the grief that I talk about in this article. You will relate even more if your back pain began on the start of your job of SEM career. Not surprisingly, mine did.
Do not get me wrong, I totally enjoy this Search Engine Marketing (SEM) job industry. It’s entertaining, thought provoking, and challenging. It’s an ever-changing industry that keeps me on my toes in steady search of information, knowledge, and great ideas.
But there are some characteristic that make me just want to scream. Most of my rage rest on the shoulders of the SEO kinship. The, often self-proclaimed, SEO gurus and SEO goddesses of the search engine community. The often disbelieving falsities, self propaganda nonsense that many in this industry procreate.
Don’t get me wrong. I respect many SEM job professionals. But then there are those, who I will refrain from naming, who seem to think they are know-it-alls, tempting people to follow their often deceitful or bandwagon practices, and sporadically belittling those who don’t.
What really gets my pain burning is the continuous battle to find new SEM content from these self-proclaimed “gurus”. As you will know, many swear that rising link popularity is the most vital factor in gaining high search engine placement. Those same experts declare that bulking up content is the way to gain link popularity.
I’ll take this one step further and say that unique, interesting content is what really works. These are the sites that people want to share with friends, families, and colleagues alike. The problem I have with this is quite simple: where has the interesting job content disappeared to?
I cannot remember when last I read an original piece or commentary on the SEO industry? Most of the “content-bulking” copy that I come across is repetition of something said before. “Thesauruses content” is what I like to call it.
