Survival is a Plan

In WWII there was such a tremendous need for officers that many men and women were put through their paces in just 90 days. These individuals became known as “90 Day Wonders.”

The truth was that these men and women lead the armed forces to victory in the field, commanding small units and ships, executing the daily plans required to win the war. They made mistakes, they learned on the job, but in the end what they did made a difference.

There is tremendous uncertainty among business owners these days. The confidence of many is shattered and for many others, it is wavering, on the verge of being broken.

Most businesses can set aside their strategic plans and hold off on strategic planning. Right now, making sure that things get done, and get done well on a daily basis will make the difference between success and failure for the immediate future.

Before, having a long term plan meant that ownership was confident enough about the future to be able to dream and thoughtfully consider the future. Now, for many, survival is the plan.

It’s the difference between creating a plan between seasons that says the goal of the team is to win the Super Bowl and being in a third down and 35 yards to go with time running out in the 4th quarter of the game. If the team doesn’t get the first down it won’t matter what the plan was. The team has to execute when it matters—forget about the Super Bowl!

Talking in the office about the latest economic news, whether it be layoffs, downsizings, store closings or businesses closing their doors does nothing but get people off focus of what they need to be doing to make sure that the business that currently employs them stays in business!

The role of management during times like this is to acknowledge that people are losing their jobs, but stress the importance of every employee staying focused on doing their job to the satisfaction of the client (internal or external). Everyone can improve and even slight improvements can make tremendous differences in results.

One way to keep people focused on the task at hand is to make sure they are busy doing work that matters. It might work to the advantage of everyone in the organization to be too busy, that way they will stay focused on what needs to get done and not spend the time worrying about things they cannot control.

People work well and stay focused when shorter time spans are used. Six months is better than a year, because a year seems to be a long time. Even better would be a 90 day or 3 month planning and execution cycle so that people can grasp what needs to be done, can do it and be held accountable in a relatively short period of time.

When tough times hit, people need to have the perception that progress is being made. Planning and executing in a 90 day cycle is the difference between a college on the quarter system versus the semester system. In the quarter system, the course work is covered fast and furious, with the perception that the deadlines are always near. In a semester system, while more course work is assigned, there seems to be a more leisurely pace about things. The quarter system likely engages students much faster and keeps them focused.

As leaders, the following are excellent questions to consider when determining “how will we survive?” or “how can we turn things around?” or “what can we do in order to take advantage of these times?”

What is our definition of winning for the next 90 days?

What is our 90 day plan for client retention?

What is our 90 day plan for new client acquisition?

What is our 90 day plan for current client penetration (selling more products or services to existing clients)?

What are the five biggest challenges facing the company right now?

What are the five most important measurements of success for the company?

How have we  as a company performed against these measurements for the past 3 years?

What are the most important external factors likely to affect our firm in the next three months? The next six months? The next year?

What have we done about addressing these external factors?

Do we know what our clients want from our products or services? When was the last time we surveyed our clients?

What are our greatest opportunities in the next 90 days?

What are our top ten advantages our firm has over our competition? What are we doing to promote these significant differences?

What advantages does the competition have over our firm? What can we do to neutralize them?

What advantages does the competition have that are most important to long term success?

What are our people worried about? What have we done about these things? What can we do about these things? What should we do about these things? What shouldn’t we do about these things?

Now is the time to start creating an action plan that gets your organization focused on winning over the next 90 days. You will be amazed how quickly people will get motivated, focused and working on their goals.

Super Jobs For You gives information on how to get a job and how to hire good people. If you are looking for a Die Casting Job look at this website. This Die Casting Blog will give you more information you can use for manufacturing.

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How does the Loyalty of Employees Play a Rule in an Organization?

Jack Welch, the former head of GE, co-writes a weekly column for Business Week magazine (www.BW.com). Sometimes the “Dear Abby” format is used, when someone sends in a question and Welch, together with his wife Suzy, provides answers and thought-provoking perspective.

One of the queries sent in asked about loyalty of employees and the role it plays in an organization. The question was answered from a number of different perspectives, all of them worthwhile.

But at the heart of what Welch wrote was a comment about the role of loyalty during challenging economic times: “…these days, it’s far more common for managers to protect and reward employees who consistently deliver results…”

Welch goes on to state that organizations can only win when they have the best players who act in the best interests of the company. Keith McFarland, author of “The Breakthrough Company” (www.Amazon.com) says that one way to grow a company is to hire ordinary people and give them extraordinary opportunities. In both cases, the goal is to win.

Let’s define what winning is. Now days, it might mean simply being able to weather a storm that will drop revenue or the client base by 25 percent virtually overnight. It may mean staying even with last year’s financial performance or growing it by some percentage, single digit or double digit. In severe cases it might mean just being able to keep the doors open.

Winning means having an objective to achieve. One that is specific, measurable, action oriented, realistic and time bound. If you haven’t decided what “winning” is in your company for this year, this quarter, thing month, now is a great time to do so.

Regardless of how winning is defined, what the objective is needs to be communicated. How does that happen? It starts with every employee knowing and understanding, accepting and executing towards the expected results. It means knowing and doing what is needed to do every day to help the organization achieve the objective.

Actually, it begins even before that by hiring people into the organization that are results driven and focused to achieve goals. This can only happen when hiring managers are in place that have bought into and possess a results mentality.

If there is a manager, even at the top, with hiring and firing authority who isn’t focused on results, who doesn’t buy into the concept of having and achieving goals and shirks being held accountable, odds are that his or her department is filled with underperformers, because they are not being held accountable.

When I got done reading Welch’s article, I pondered something worth sharing. It’s almost difficult to admit this, but most of the organizations where I earned a paycheck were mediocre places.

It doesn’t mean that the people who worked there were not nice and pleasant people. It does not mean that the facilities were unsafe or unclean. It doesn’t mean that the place was boring or that the products were not of interest. It doesn’t mean that the companies did not make money , did things that were illegal, immoral, unethical or wrong.

These were companies that employed people who worked and received a paycheck. The customers were taken care of. There was cash flow and profits. Sometimes more profits, sometimes less. The sad truth is that these companies did okay in spite of themselves.

They had much more potential that was realized.

There’s an old adage about “being part of the problem or being part of the solution” and I must confess that I was not part of the solution as much as I should have been.

The problem in these organizations, what made and kept them mediocre, was that they valued loyalty over results.

“That is the way we’ve always done it” or “That’s always worked for us” were the kind of comments heard all too often. It was if a new idea was beyond comprehension, beyond the realm of options.

This atmosphere was allowed to perpetuate because people had become complacent. The cause of this condition was simple: top management was unwilling to have candid, rigorous performance discussions with their direct reports. Those in middle management did not want to hold discussions about people who were not performing, and so those conversations never took place either. No one wanted to be the tough drill sergeant that was required.

And, because lip service was paid to the concept of a vigorous, candid discussion about the role and results of employees, people settled into a soft and comfortable world of complacency. Everyone assumed they were doing a wonderful job because no one told them any differently.

Over the years, the headcount grew, because managers were always able to justify why a position needed to be created, because there was never any evidence to the contrary, that a position could be eliminated because someone wasn’t doing their job.

When the challenging times came, and the word came from the top to reduce headcount, it was always ugly, even sad. I know one manager who was let go from a job she held for 16 years and never once had a written performance appraisal.

Welch says that “…it’s usually when they’re handing poor, unsuspecting Joe or Mary their pink slip that they (the manager) finally admits: ‘Look, all these years, you came in everyday, and you did your job, but you weren’t actually very good. And now someone has to go, it needs to be you.’ “

Don’t you owe it to those that work for you to know exactly what is expected of them?

Super Job For You gives information on how to get a job and how to hire good people. If you are looking for Cast Parts Jobs look at this website. This Castings Blog will give you more information you can use for manufacturing.

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A Mix of Common Sense and Wisdom!

It is truly amazing just how applicable the common sense and wisdom exists in the world that we can learn and use in the business world.

Each year for the past 75 years Esquire magazine (www.Esquire.com) interviewed individuals and asked them to share “What You’ve Learned.”

The January 2009 issue of the magazine profiles diverse individuals, a few in business but most from other fields, from each of the fifty states. Here are some of their profound thoughts that perhaps you might useful and humorous.

Toby Keith said that “I hammered on crossword puzzles until I could work the USA Today one in fifteen minutes. Vocabulary helps you in songwriting. It helps you in business. It helps you in everything.”

Duane “Dog” Chapman wasn’t always a bounty hunter. “When I was on the road selling Kirbys (vacuum cleaners, selling door to door) I’d check into the suite, because I knew that I had to be able to stay there. Everyone else was checking into the $39.95 (room). I wanted the $149 one with its own kitchen. And I worked harder.”

Whether it was on the college, NFL, or as a movie actor, Jim Brown was a winner. “Tell you what you got to do to compete. What you got to do to compete is compete.” (www.NFL.com)

Larry Bird reflected back on his life as a basketball player with “I never played when I didn’t want to be the best out there every night. Not once.”

He probably didn’t realize he was talking about business models when he said it, but actor John Goodman thinks that “if the mortar and bricks are laid right, the building will last for a while.” (www.IMDB.com). (Sounds like a verse in The Bible).

Goodman went on to mention that his mother taught him something very important. “She taught me persistence. My dad died a month before my second birthday. She didn’t have a shot in hell, and she just kept doing what she did. Taking in laundry, babysitting kids, working at the drugstore, working at the barbecue joint, and she raised her kids.”

You might know Dwight Schrute from “The Office” on television. His comment about work was thought provoking: “Have you ever really kept your nose to the grindstone? The amount of blood that comes out is shocking!” (www.NBC.com)

A few decades back, the song “Schools Out” made Alice Copper a rock hero. In his interview he says “Never be late. When you’re late, what you‘re saying is that your time is more important than the other person’s time. That’s pretty egotistical.” (www.iTunes.com)

The first man to break the sound barrier, Chuck Yeager, said “There was really no difference between Pearl Harbor and 9/11. In both cases, we let our guard down badly. Complacency will kill you.”

The governor of Tennessee, Phil Bredesen, believes that “It seems to me that kids who always have their heads up, looking around for the next opportunity, usually don’t do as well as the ones who put their head down and become really good at the job at hand.”

Phillip Glass, 71 years old, is a composer. Looking back on his life, he mentioned that “What I’ve noticed is that people who love what they do, regardless of what that might be, tend to live longer.”

Often we don’t think of sports figures as sources of great or profound knowledge, usually because far too many of them get into trouble in the public eye and gain a reputation for being intellectual lightweights and less than professional. Evander Holyfield, a boxer, described a specific moment: “I remember fighting Lennox Lewis for the first time, in Madison Square Garden. I’m sick. I’m getting ready to quit. But I see my son in my corner, looking at me. He sees something’s not going right. And I thought, if I quit, they are going to tell my son, ‘When the pressure hit, he quit.’ That’s the only reason I didn’t quit in that fight. I told him later when he got older.”

Clint Eastwood is old and gray, but remains thoughtful. “Children teach you that you can still be humbled by life, that you learn something new all the time. That’s the secret to life, really—never stop learning. It’s the secret to career. I’m still working because I learn something new all the time. It’s the secret to relationships. Never think you’ve got it all.”

Playing with Bruce Springsteen and the E Street Band made Steven Van Zandt a believer in facing the brutal facts and having “fierce conversations.” “Every successful person needs to have at least one person in their life who is not afraid of them. It’s easy to surround yourself with people who don’t know your character flaws and you can pretend to be God.”

These may be tough times and our lives may be filled with worry. Paris Hilton is known for being famous for no good reason at all. But she shares a thought we all should heed: “It’s good just to smile and go on with your day.” After all, a smile is free and we can all use more of them.

Super Jobs Information gives information on how to get a job and how to hire good people. If you are looking for Aluminum Castings Jobs look at this website. This SEO Information will give you more information you can use for Search Engine Optimization.

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World of Work!

My normal column written for The Signal (newspaper) in Santa Clarita, California (www.The-Signal.com) provides practical advice and counsel to those in business, but there are occasions when it is important to stop and take a broader, more personal look at the world of work.

The year started out strong economically and came to a screeching halt sometime between summer and fall. Apparently, no one saw it coming and now everyone is reacting.

Reacting means different things. Owners who may have a growing business with strong cash flow are now tightening their spending habits and shedding jobs wherever possible to reduce nonessential costs.

For many owners, one nonessential cost is someone who is not helping to grow the revenue base or helping to maintain good client relations.

I speak for myself when I evaluate cost by asking, “is this helping me or hurting me?” and then I make a clean decision.

Who are these people?

In some cases, these people are whiners, complainers and those who don’t work well with others in a team setting. These are people who do not add value to the company in tough times. Put another way, they are on the “expense” side of the income statement and not on the “revenue-producing” side.

It is true and sad that many good, hard-working people have been terminated, laid off and furloughed from jobs they loved. This happens in a free-market economy when things take place beyond the control of the owner or the employees. For those unemployed reading this, I have been there with you, more than once, and my empathy and sympathy are with you.

Reacting to the government means spending money. It is a useful problem solver that works well with anything that comes up, kind of like a hammer around the house. Only this tool is expensive and someone will be paying for it down the road. That means you and me.

I am grateful that I enjoy the work I have chosen. I wake up in the morning happy I have selected a profession that allows me to serve others. From that I receive a great deal of joy and fulfillment.

If I could make a single wish and it could be fulfilled, it would be that everyone on the planet find a job, but more important, a job where they are fulfilled and engaging their interests and their passions.

Just consider how more productive organizations would be, how much better customers could be served and how conflicts at places of employment during work hours would decrease if individual passions were engaged and focused on achieving worthwhile results.

This joy would transfer to families and alleviate the tension that exists at home because people are not happy with what they do for a living.

How much more joy in the world would there be if people and their passions were combined and used?

My passion allows me to serve my clients; they provide me an income that permits me to live a comfortable lifestyle.

They are kind, intelligent and sharing individuals who teach me a lot, and I do my best to provide valuable services to them.

Imagine how much better the world of business would be if everyone had more customers and clients who were friends and allies instead of adversaries and enemies engaging in conflict about service, pricing and quality. Would this not make a workplace an even better place to be each day?

Unlike many business people, I have a group of fellow professionals, my peers, who support me in my business endeavors. They provide me with the essential elements that I need to make business and life better, including accountability, knowledge, perspective and tools.

How many business people would benefit from having the ability to simply pick up the telephone or sit in a session to seek candid, unfiltered advice from a peer, as opposed to being required to have all the answers to every problem and to have strategies for every opportunity?

I am thankful for the support and understanding of my family and friends who have provided unqualified support. Their patience as my business has developed through the years has been one of the foundations of my life, through the tough times and the good times. How much more confident would every person in business be with the unflinching backing of their families and friends?

Finally, I am thankful I have the ability to reach so many people each week and provide them with knowledge and tools to improve their businesses and their lives. I have been deeply touched by many members of this fine community who have responded to my articles.

I am regularly called, e-mailed and told in person how much people appreciate what I provide to them through this weekly column.

That alone encourages me to continue my writing and sharing each week.

These are difficult times, but with difficulties come opportunities. I hope 2009 is the best year ever for your life, your family and your business.

Super Jobs For You gives information on how to get a job and how to hire good people. If you are looking for a Die Casting Job look at this website. This Die Casting Blog will give you more information you can use for manufacturing.

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