Category Archives: Business
Business is like Coffee 2
I believe that every business in every industry can learn something from Starbucks. Perhaps the biggest lesson is that it is possible to reinvent a product that has been around for years. Coffee products were capital intensive, highly competitive, mature, … Continue reading
Business is like Coffee
Coffee is a commodity, being second only to oil in terms of dollars traded in the world. During my early career days, I had the pleasure of being in the coffee business for eight years. I worked for brands that … Continue reading
Sales for Business Improvement 3
The fourth way to improve your sales technique is by watching videos. Many learners are visual and prefer to learn by watching instead of listening. The benefit of watching a tape is that you can actually see the process versus … Continue reading
Sales Improvement for Business 2
The second method for learning how to sell involves reading about it. One of the things I advise my clients to do is spend one hour a day reading about selling. I assure them that if they do this, they … Continue reading
