SEM Links

Posted by Super Job For You | Posted in SEO | Posted on 24-02-2009

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The mass of the population, me included, do not have the time to sit and read old, boring information. As far as link popularity is concerned, why would someone want to devalue their own site by linking to sites that have related content? Makes no point at all. Ever noticed that the most populated sites on the Net are those that genuinely have interesting and original information that people find enticing. Isn’t that what the gurus mean by “content is king”?

I believe that this “cloned information tendency” that is distribution the Net, like a virus on steroids, is due to a lack of creativity and imagination. The effort of tapping into ones own resources and making out ones own opinion of the industry seems intimidating to many people. I don’t blame people for rather clutch onto the already said like fleas on a dog’s coat during the summer months. Fear of the unknown is a risk that very few people wish to take.

I receive a lot of newsletters and RSS feeds from many sources. Of the over seventeen hours of reading I do per week, half has been wasted on reading recurring jumble. Ok, so maybe the wording and style of the jumble is a little different, but the nuts and crux of what’s being said still is the same. Being the busy person that I am, I don’t have time or the inclination to read “old news”.

So why am I going on like an anal granny in hunt of some estrogens? I suppose that I’m just a diehard fan of unique content. I like to have a smile in my mind when I finish reading something, either because I’ve just read something really interesting, or because I can communicate to what the author is saying.

Just because I want to gain knowledge of and stay knowledgeable on the industry does not mean that I want to be bored either. Nothing gets my natural endorphins running more than entertaining content. The mixture is undeniably a recipe for readership. Readerships means link popularity, and that my dear friends is the only antidote for serious back pain.

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SEM Back Pain

Posted by Super Job For You | Posted in Job, SEO | Posted on 23-02-2009

Tags: , ,

If you’ve ever experienced back pain you will connect to the grief that I talk about in this article. You will relate even more if your back pain began on the start of your job of SEM career. Not surprisingly, mine did.

Do not get me wrong, I totally enjoy this Search Engine Marketing (SEM) job industry. It’s entertaining, thought provoking, and challenging. It’s an ever-changing industry that keeps me on my toes in steady search of information, knowledge, and great ideas.

But there are some characteristic that make me just want to scream. Most of my rage rest on the shoulders of the SEO kinship. The, often self-proclaimed, SEO gurus and SEO goddesses of the search engine community. The often disbelieving falsities, self propaganda nonsense that many in this industry procreate.

Don’t get me wrong. I respect many SEM job professionals. But then there are those, who I will refrain from naming, who seem to think they are know-it-alls, tempting people to follow their often deceitful or bandwagon practices, and sporadically belittling those who don’t.

What really gets my pain burning is the continuous battle to find new SEM content from these self-proclaimed “gurus”. As you will know, many swear that rising link popularity is the most vital factor in gaining high search engine placement. Those same experts declare that bulking up content is the way to gain link popularity.

I’ll take this one step further and say that unique, interesting content is what really works. These are the sites that people want to share with friends, families, and colleagues alike. The problem I have with this is quite simple: where has the interesting job content disappeared to?

I cannot remember when last I read an original piece or commentary on the SEO industry? Most of the “content-bulking” copy that I come across is repetition of something said before. “Thesauruses content” is what I like to call it.

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