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Search Engine Optimization SEO 101 Ethics. In any kind of business, there must be ethics, even for SEO Search Engine Optimization. In this area, ethics is defined as practicing natural number of keywords in the website content to direct traffic to this webpage or website when the keywords are typed in search engine boxes or sites like Google, MSN, AOL, or Yahoo!. Violation of this is called keyword stuffing in which the web content does not have relevance to the keywords anymore. What goes on if there is keyword stuffing is that there is spamming in and it will be a common observation that websites may appear several times when a particular keyword is searched.

Many search engine operators are very aware that there are many website owners are using articles that spam keywords and that the main purpose of this is to have websites get higher chances of getting into the first page of the search engine results. This is also done to get higher ranking and if a website has a high ranking, they can charge higher rates from advertisers. They will also get a higher potential of getting visitors to their websites which may be reason enough for potential revenue. The use of ethics in SEO Search Engine Optimization was advocated to avoid manipulation of Internet algorithms.

There are many search engine operators who ban websites that practice keyword stuffing or keyword spamming. To avoid being banned, there are many practices now such as pay-per-click PPC and paid advertising to get people to log in to these websites. This is good since a website’s popularity will be based on statistics and not on SEO search engine optimization malpractice.

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